XFUEL JUNE 2025
Hendrick’s Party 2025 presents a unique brand event dedicated to the iconic Hendrick’s Gin — a spirit renowned for its eccentric character and botanical notes of rose and cucumber. The campaign went beyond the concept of a classic party, transforming it into a multi-sensory experience where guests and influencers not only tasted the product but also immersed themselves in the world of Hendrick’s — creative, unconventional, and inspiring. Through carefully selected partners, a stylish atmosphere, and engaging social media content, the event became a platform for telling the brand’s story in an unforgettable way. The mission of Hendrick’s Party 2025 was to demonstrate that Hendrick’s Gin is not just a drink, but an experience that unites flavor, art, and lifestyle.
Work
The Hendrick’s Party 2025 campaign, held in June 2025, aimed to present the iconic Hendrick’s Gin in a creative and memorable way. Our main mission was to reach 30,000 people in Bulgaria by creating an authentic experience that unites flavor, art, and lifestyle.
To bring the campaign to life, we partnered with 3 carefully selected influencers who, through their content, showcased the unique atmosphere of the event and the distinctive character of Hendrick’s Gin. With the help of Instagram stories, reels, and posts, they transported their audiences into the world of Hendrick’s — eccentric, elegant, and inspiring. In this way, the campaign highlighted that Hendrick’s is not just a drink, but an experience that leaves a lasting impression.