THE SECRET SOCIETY
The Secret Society is an innovative platform for barter collaborations between businesses and content creators. It is a space where brands offer their products or services, and influencers present them to their audiences through authentic content — an exchange that happens without monetary payment, but with high added value for both sides.
The platform builds a community where businesses gain quality content and visibility, while creators gain access to new experiences and the opportunity to create in line with their values. In this way, The Secret Society transforms collaboration into a process that is practical, creative, and sustainable at the same time.
The platform builds a community where businesses gain quality content and visibility, while creators gain access to new experiences and the opportunity to create in line with their values. In this way, The Secret Society transforms collaboration into a process that is practical, creative, and sustainable at the same time. Easy FishOil is a dietary supplement brand offering high-quality fish oil products, known for their rich omega-3 content. These supplements are designed to support overall health, including heart, brain, and joint functions, and are targeted towards individuals looking to enhance their wellness with natural, scientifically-backed ingredients.
Work
Work
The The Secret Society campaign, held in March 2025, aimed to showcase the power of barter collaborations between businesses and content creators. Our main mission was to reach the widest possible audience in Bulgaria and to present The Secret Society not just as an app, but as a philosophy of modern collaboration where all parties benefit.
To achieve this, we partnered with 6 influencers who, through their authentic posts and stories on social media, demonstrated how the platform works and the value it brings — both for businesses and for creators. The campaign aimed to reach 200,000 people.