Hendrick’s Party
XFUEL.BG presents “Ignite Your Power” — an influencer campaign that has been running for several months. Selected influencers received XFUEL.BG products of their choice, tailored to their active lifestyle. Through engaging posts and stories on social media, they presented the brand’s high-quality products, the benefits of properly fueling your body, and how XFUEL.BG supports peak performance. The mission of the campaign: to inspire more people to push their limits, stay active, and tackle any challenge.
Work
The June 2025 campaign aimed to motivate and inspire active people across Bulgaria to discover the benefits of XFUEL’s premium nutritional supplements. Our goal was to reach at least 50,000 people across the country, showcasing how the brand fuels productivity and supports an active lifestyle.
To bring the campaign to life, we collaborated with 6 influencers from across Bulgaria, who chose their favorite XFUEL products and introduced them to their audience. Through authentic and engaging Instagram content – including stories and reels – they highlighted the quality of the brand and the results of proper nutrition.